Privacy Policy

Last updated: 10 July 2026

This Privacy Policy explains how Cubford collects, uses, stores and shares your personal information when you visit our website, make or attempt to make a purchase, contact us or otherwise use our services.

1. Who We Are

Cubford is responsible for deciding how and why your personal information is processed and acts as the data controller under applicable UK data protection law.

For questions about this Privacy Policy or the use of your personal information, contact:

Cubford
Email: support@cubford.com

2. Personal Information We Collect

The personal information we collect depends on how you interact with Cubford.

Information You Provide to Us

When you place or attempt to place an order, create an account, subscribe to marketing communications, contact us or otherwise interact with our services, we may collect:

• your name;
• your billing address;
• your delivery address;
• your email address;
• your telephone number;
• your account details;
• your order and purchase history;
• information relating to returns, refunds and complaints;
• your marketing preferences;
• communications between you and Cubford; and
• any other information you choose to provide.

Payment Information

When you make a purchase, your payment information is processed by our payment service providers.

Depending on your chosen payment method, this may include card details, billing information and payment authentication information.

Cubford may receive limited payment information, such as the payment status, card type and final digits of the payment card. We do not necessarily receive or store your complete card details.

Information Collected Automatically

When you visit or use our website, we and our service providers may automatically collect certain technical and usage information, including:

• your IP address;
• browser type and version;
• device type and operating system;
• time zone and approximate location;
• cookie and device identifiers;
• pages and products you view;
• links you click;
• referring and exit pages;
• search terms that led you to our website;
• the date and time of your visit;
• information about how you interact with our website; and
• information relating to website performance, errors and security events.

3. Cookies and Similar Technologies

Cubford uses cookies and similar technologies, including pixels, tags, local storage and web beacons.

These technologies may be used to:

• provide essential website functions;
• remember the contents of your shopping basket;
• remember your account and website preferences;
• process orders and payments;
• maintain website security;
• prevent fraud;
• analyse website traffic and performance;
• understand how visitors use our website; and
• deliver and measure advertising where permitted.

Strictly necessary cookies may be used where they are required to provide a service you have requested or to ensure that the website functions correctly.

Where required by law, analytics, advertising and other non-essential technologies will only be used after you have made a choice through our cookie consent tool.

You can change or withdraw your cookie preferences at any time through the cookie settings available on our website.

Withdrawing consent does not affect the lawfulness of processing carried out before consent was withdrawn.

4. How We Use Your Personal Information

Processing and Fulfilling Orders

We use your personal information to:

• process payments;
• confirm and fulfil orders;
• arrange delivery;
• send invoices and order confirmations;
• provide delivery and order-status updates;
• process cancellations, returns and refunds; and
• provide customer support.

This processing is normally necessary to enter into or perform a contract with you.

Communicating With You

We may use your information to:

• respond to questions and requests;
• deal with returns, complaints and disputes;
• provide information about your order or account; and
• send important service-related communications.

This processing may be necessary to perform our contract with you, comply with legal obligations or pursue our legitimate interests in providing customer support and managing our business.

Fraud Prevention and Security

We may use your information to:

• verify transactions;
• identify suspicious or fraudulent activity;
• prevent misuse of our website;
• protect our customers and business;
• maintain website and payment security; and
• enforce our terms and policies.

This processing is based on our legitimate interests in protecting Cubford, our customers and our services or on compliance with legal obligations.

Legal and Regulatory Compliance

We may process and retain information where necessary to:

• comply with tax, accounting, consumer protection and data protection obligations;
• respond to lawful requests from courts, regulators or public authorities;
• prevent and investigate illegal activity; and
• establish, exercise or defend legal claims.

Website Analytics and Improvement

Subject to applicable cookie requirements, we may use information to:

• understand how visitors use our website;
• identify technical problems;
• improve website functionality;
• improve our products and services;
• measure the performance of marketing campaigns; and
• produce aggregated statistical information.

This processing may be based on your consent or our legitimate interests, depending on the technology involved.

Marketing

Where permitted by law, we may use your contact details and purchase information to send you news, offers and information about Cubford products and services.

We may send electronic marketing communications where:

• you have given your consent; or
• the law permits us to contact existing customers about similar products and services and we have provided a clear opportunity to opt out.

You can unsubscribe from marketing communications at any time by:

• selecting the unsubscribe option in a marketing email;
• changing your communication preferences where this option is available; or
• contacting support@cubford.com.

You have the right to object to the use of your personal information for direct marketing at any time.

5. Lawful Bases for Processing

Depending on the purpose for which your information is used, Cubford may rely on one or more of the following lawful bases:

• Contract: Processing is necessary to enter into or perform a contract with you.
• Legal obligation: Processing is necessary to comply with applicable law.
• Legitimate interests: Processing is necessary for our legitimate business interests, provided those interests are not overridden by your rights.
• Consent: You have given us permission to process your information for a specific purpose.

Where processing is based on consent, you may withdraw your consent at any time.

6. Sharing Your Personal Information

We may share personal information with service providers and other third parties where necessary to operate our business and provide our services.

These may include:

• ecommerce platform providers;
• payment processors;
• fraud-prevention providers;
• delivery and courier companies;
• fulfilment and warehousing providers;
• website hosting and technical service providers;
• customer-support providers;
• email and communication providers;
• analytics providers;
• advertising and marketing providers where permitted;
• accountants, insurers and professional advisers;
• regulators, courts, law-enforcement authorities and public bodies; and
• parties involved in a potential sale, restructuring, investment or transfer of our business.

Service providers processing information on our behalf are expected to use personal information only for authorised purposes and to protect it appropriately.

Cubford does not sell personal information in the ordinary meaning of exchanging personal information for money.

7. Shopify

Our online store is powered by Shopify.

Shopify may process personal information to host and operate the store, support transactions, provide technical services and maintain the security of its platform.

Shopify may process information in countries outside the United Kingdom. Shopify’s own privacy notices provide further information about how it processes personal information.

Cubford remains responsible for explaining how we use personal information in connection with our store.

8. Analytics and Advertising

We may use analytics services, including Google Analytics, to understand how visitors use our website and to improve its performance.

Where consent is required, analytics and advertising services will only be activated after you have selected the relevant options through our cookie consent tool.

Advertising providers such as Google, Meta or Microsoft may use cookies and similar technologies to:

• measure advertising performance;
• limit how often advertisements are displayed;
• create advertising audiences;
• understand whether advertisements result in purchases; and
• display advertisements that may be relevant to your interests.

You can control these technologies through the cookie settings available on our website and through the privacy and advertising settings provided by the relevant service providers.

9. International Transfers

Some of our service providers may process personal information outside the United Kingdom.

Where personal information is transferred to a country that is not recognised as providing an adequate level of protection, we will use an appropriate safeguard or another transfer mechanism permitted by UK data protection law.

These measures may include approved contractual protections, recognised transfer agreements or other legally permitted safeguards.

You may contact support@cubford.com for further information about the safeguards relevant to your personal information.

10. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

This may include retaining information to:

• fulfil orders;
• provide customer support;
• process returns, refunds and complaints;
• comply with tax, accounting and legal obligations;
• prevent and investigate fraud;
• resolve disputes; and
• establish, exercise or defend legal claims.

The appropriate retention period will depend on:

• the type of personal information;
• the reason it was collected;
• the nature of our relationship with you;
• applicable legal requirements;
• relevant limitation periods; and
• the risk of fraud, complaints or disputes.

Marketing information will generally be retained until you unsubscribe, withdraw your consent or object to the processing.

We may retain limited suppression information after you unsubscribe to ensure that we continue to respect your marketing preferences.

When personal information is no longer required, we will delete it, anonymise it or securely restrict its use.

11. Your Data Protection Rights

Depending on the circumstances, you may have the right to:

• be informed about how your personal information is used;
• request access to the personal information we hold about you;
• request correction of inaccurate or incomplete information;
• request deletion of your personal information;
• request restriction of processing;
• object to processing based on legitimate interests;
• object to direct marketing;
• request the transfer of certain information to you or another organisation;
• withdraw your consent where processing is based on consent; and
• receive protections in relation to certain automated decisions.

These rights are not absolute and may be subject to legal conditions and exemptions.

We may need to verify your identity before responding to a request. We may also ask you to provide information that helps us locate the relevant records.

You will not normally be charged a fee for exercising your rights. However, we may charge a reasonable fee or refuse a request where permitted by law, including where a request is manifestly unfounded or excessive.

To exercise your rights, contact:

Email: support@cubford.com

12. Automated Decision-Making

We may use automated systems to help identify potentially fraudulent, suspicious or high-risk transactions.

Where a decision is made solely through automated processing and produces legal or similarly significant effects, Cubford will comply with applicable legal requirements and provide any required information and safeguards.

13. Data Security

Cubford uses reasonable technical and organisational measures designed to protect personal information against:

• unauthorised access;
• accidental loss;
• unlawful use;
• alteration;
• unauthorised disclosure; and
• destruction.

However, no internet transmission or storage system can be guaranteed to be completely secure.

You are responsible for keeping your account password confidential. Please contact support@cubford.com promptly if you believe that your account or personal information has been compromised.

14. Children’s Personal Information

Our website is not intended to be used independently by children who are not legally able to enter into a purchase contract.

We do not knowingly collect personal information from children for marketing or profiling purposes without the permissions and safeguards required by law.

Please contact support@cubford.com if you believe that a child has provided personal information to us inappropriately.

15. Do Not Track Signals

Some internet browsers provide a “Do Not Track” setting.

There is no universally accepted technical standard for responding to these signals. The cookie consent tool and cookie settings available on our website are the primary methods for controlling non-essential cookies and similar technologies.

16. Complaints

Please contact us if you have concerns about how Cubford collects or uses your personal information:

Cubford
Email: support@cubford.com

We will review your complaint and respond without undue delay.

You also have the right to complain to the Information Commissioner’s Office, the UK supervisory authority responsible for data protection.

17. Third-Party Websites

Our website may contain links to websites or services operated by third parties.

Cubford is not responsible for the privacy, security or content of third-party websites. You should review the privacy information provided by those third parties before providing personal information to them.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

• changes to our business practices;
• changes to the services and technologies we use;
• operational requirements; and
• legal or regulatory developments.

The updated version will be published on our website with a revised “Last updated” date.

Where appropriate, we may provide additional notice of significant changes.

19. Contact Us

For questions about this Privacy Policy, your personal information, your data protection rights or a complaint, contact:

Cubford
Email: support@cubford.com